嘉士伯基金會主席：“再設(shè)計”推動實現(xiàn)聯(lián)合國可持續(xù)發(fā)展目標(biāo)

　　Shenzhen International Industrial Design Fair, Shenzhen, China, Nov. 4, 2019: Professor Flemming Besenbacher, the Chairman of both Carlsberg Group and Carlsberg Foundation, and foreign member of the Chinese Academy of Sciences, gives speech sharing Denmark's practices in dealing with global sustainable development challenges, and insights on innovative concept of industrial "redesign".

　　11月4日上午，在深圳市人民政府主辦、深圳市工業(yè)設(shè)計行業(yè)協(xié)會承辦的2019深圳國際工業(yè)設(shè)計大展的“全球設(shè)計價值峰會”上，嘉士伯集團(tuán)、嘉士伯基金會主席、中國科學(xué)院外籍院士貝森巴赫教授介紹了丹麥在應(yīng)對全球可持續(xù)發(fā)展挑戰(zhàn)中的實踐經(jīng)驗，分享了工業(yè)“再設(shè)計”的可持續(xù)性創(chuàng)新思考。

　　Global Design Value Summit, Shenzhen International Industrial Design Fair

　　“In order to create a more sustainable world, we must reduce, reuse, recycle and rethink how we live. But it is also critical that we Redesign our products, services and ways of living and working.” Prof. Besenbacher pointed out. “We live in an increasingly complex and changing globalized world facing numerous grand challenges related to climate, water scarcity, energy, food, health and more. It is thus crucial that we succeed in creating a more sustainable world by doing our best to meet the 17 UN Sustainable Development Goals (SDGs).”

　　貝森巴赫教授認(rèn)為，社會在日益復(fù)雜和不斷變化，我們面臨著眾多與氣候、水資源短缺、能源、糧食、衛(wèi)生等議題相關(guān)的重大挑戰(zhàn)，竭力實現(xiàn)聯(lián)合國17項可持續(xù)發(fā)展目標(biāo)，創(chuàng)建一個更加可持續(xù)的全球化世界至關(guān)重要。因此，我們必須積極擁抱四個再（R）：再減少（reduce）、再利用(reuse)、再循環(huán)(recycle) 和再思考(rethink)，更重要的是，我們的產(chǎn)品、服務(wù)以及生活和工作方式需要可持續(xù)地“再設(shè)計”。

　　Prof. Flemming Besenbacher giving speech at the Summit

　　Through introducing creative approaches of the Danish-founded brewery Carlsberg Group towards sustainable development, Prof. Besenbacher has taken the audience from the bigger perspective of the present world and the challenges facing the globe to examples of how innovative design and technique can help create a more sustainable world.

　　通過介紹丹麥嘉士伯啤酒集團(tuán)的創(chuàng)新實踐，貝森巴赫教授從全球視角出發(fā)，向與會者展示了可持續(xù)“再設(shè)計”的顛覆式思路，以及領(lǐng)先技術(shù)如何幫助創(chuàng)建一個更可持續(xù)的世界。

　　Prof. Flemming Besenbacher giving speech at the summit

　　One good example is the first Snap Pack package Carlsberg introduced in beer industry in 2018, which reduces plastic usage through a glue technology and thus use 76% less plastic. Another example is the introduction of plastic shrink containing between 50-100% recycled plastic, to put additional focus on the need for recycling and reduce the CO2 impact of our shrink packaging. The plastic used for the recycled shrink is partly from our own production, while the remainder is collected from other processes and sent to our supplier for recycling.

　　嘉士伯集團(tuán)耗時三年推出全行業(yè)首創(chuàng)的啤酒六連包方式——Snap Pack，從根本上重新設(shè)計了產(chǎn)品，應(yīng)用類似“口香糖”的膠水新技術(shù)取代啤酒塑料包裝，進(jìn)而減少了76%的塑料使用量，而在必要使用的塑料收縮膜包裝中，有一半以上都來自于回收塑料的再利用，大大減少了包裝的碳排放量。

　　Prof. Flemming Besenbacher introducing paper bottle and Snap-packs

　　“As a parallel to the sharing economy, I believe that the ‘take-make-waste’ economy must be replaced by a circular, restorative approach where we no longer consider anything to be ‘waste’. ” Prof Besenbacher emphasized. Carlsberg group has also been adhering to the concept of circular economy by deploying the refillable bottle, which makes up more than 69% of our packaging mix in Asia and 77% of our packaging in China. This reduces the amount of waste in society and thereby reduce the cost of handling waste-materials for society and municipalities.

　　“必須用一種可循環(huán)的、可恢復(fù)性的方式取代‘制造浪費’的經(jīng)濟(jì)模式，像共享經(jīng)濟(jì)一樣，我們不再‘浪費’東西�！� 貝森巴赫教授強調(diào)。嘉士伯集團(tuán)也在一直貫行循環(huán)經(jīng)濟(jì)理念，目前亞洲69%以上和中國77%以上的包裝都使用可再罐裝的玻璃瓶，更高的回收率的同時也意味著更低的城市垃圾處理成本，對環(huán)境更加友好。

　　Carlsberg’s sustainable strategy ”Together towards ZERO”

　　As professor of nanoscience at Aarhus University, chairman of the Danish government’s Advisory Board for Circular Economy, and chairman of the Carlsberg Group, the Carlsberg Foundation, Prof. Besenbacher founded the non-profit organization "UNLEASH". UNLEASH is a global movement committed to bringing the world’s top talents together to share ideas, build networks and create viable solutions to help reach the Sustainable Development Goals (SDGs). It has successfully executed two innovation labs in Denmark and Singapore, engaged 2,000 talents from 143 countries, created 370 solutions, and been recognized as one of the world’s most influential sustainability brands. Moving

　　towards the third innovation lab, UNLEASH will take place in Shenzhen, China, in November 2019.

　　作為奧爾胡斯大學(xué) (Aarhus University) 納米科學(xué)教授、丹麥政府循環(huán)經(jīng)濟(jì)顧問委員會主席，同時也是嘉士伯基金會的主席，貝森巴赫教授提出創(chuàng)辦了非盈利組織“UNLEASH”。這項全球創(chuàng)新集訓(xùn)營活動每年薈聚世界頂尖人才，共同分享想法，建立網(wǎng)絡(luò)，創(chuàng)造具可行性的解決方案，促進(jìn)實現(xiàn)聯(lián)合國可持續(xù)發(fā)展目標(biāo)的實現(xiàn)。在兩年的時間里，UNLEASH已經(jīng)在143個國家聘請招募了2000名人才，與+300多個合作伙伴合作共同開發(fā)了370個可持續(xù)發(fā)展解決方案，成為世界上最具影響力的可持續(xù)發(fā)展品牌之一。2019年11月，UNLEASH活動也將登陸中國深圳，開創(chuàng)具有領(lǐng)先技術(shù)的創(chuàng)新實驗室。

　　Unleash global movement

　　“ we cannot predict the future，we can invent it by reducing，reusing，recycling, rethinking. Then one could also add redesign.” Professor Flemming Besenbacher concluded at last, and he has always believed in a value concept: Rethink and redesign the industry will be the essence of creating a better and more sustainable lifestyle for people.

　　“我們無法預(yù)測未來，但通過再減少（reduce）、再利用(reuse)、再循環(huán)(recycle) 和再思考(rethink)，再加上再設(shè)計，我們可以創(chuàng)造未來�！必惿�巴赫教授最后說到。他始終貫徹一種價值理念：工業(yè)設(shè)計為人們創(chuàng)造更合理、更美好的生活方式的本質(zhì)。

　　As world largest industry design carnival, Shenzhen International Industrial Design Fair has been conducted for 7 years, becoming the label of Shenzhen design industry. With the theme of "Redesign Reconnect" this year, the fair actively integrates into the general pattern of industrial design development in the world, creating a first-class industrial design brand event that leads the world in design and is the most high-end, international and brand-oriented.

　　據(jù)悉，深圳國際工業(yè)設(shè)計大展迄今已是第七屆，已成為深圳工業(yè)設(shè)計一張閃亮的名片，被譽為“全球工業(yè)設(shè)計風(fēng)向標(biāo)”。本屆大展以“再設(shè)計•聯(lián)萬物”為主題，全方位展示全球智能科技趨勢下的設(shè)計創(chuàng)新產(chǎn)業(yè)價值鏈的廣度和深度，是最具高端化、國際化、品牌化的一流工業(yè)設(shè)計品牌盛會。

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